Midway Licenses 8 Brands

Midway got two seperate deals with Cartoon Network, allowing them to use popular brands for videogames.

Midway today announced that it has signed a multi-territory agreement with Cartoon Network to publish video games based on five of Cartoon Network's 'Adult Swim' programs and three 'Top-Rated Kids' properties. Under the terms of the agreements, Midway secures multi-territory rights to develop and publish games for the console, handheld and PC platforms.

The five Adult Swim properties included in the deal are:  - Aqua Teen Hunger Force, an animated comedy about human-sized food products that live together in a rental house in New Jersey. Master Shake, the self-appointed leader is a miserable crank. Frylock, the most reasonable member of the group, happens to be a box of french-fried potatoes. Meatwad rounds out the squad, with his - you guessed it - round mound of meat. Together they are Aqua Teen Hunger Force. Sometimes they solve the mysteries of New Jersey. More often, they hang out in their neighbor Carl's above-ground swimming pool.  - The Brak Show, set somewhere in outer space, but it looks an awful lot like any American suburb, circa 1965. The show follows the formative years of Brak and his best pal Zorak, both of whom attend Learnmore High. Brak's Dad, a small human man with a vaguely Latin accent, loves reading the paper and giving nonsensical advice. Brak's mother is supportive and quite a dish, in a June Cleaver as a space monster kind of way. Zorak leads Brak into all kinds of trouble - like stealing the mascot of Learnmore High's rival just before the big game, overfeeding a neighbor's fish or stealing a magic candy bar. In the end, everything always turns out just fine and there's even usually time for a song.  - Harvey Birdman, Attorney At Law was once a third-rate superhero, but now a third-rate lawyer trying like hell to get by in a fancy law firm. It's not clear whether Harvey actually went to law school, but he definitely knows the things to say to sound like a lawyer. And he has a suit now, that's for sure.  - Sealab 2021. The year is 2021, and deep below the ocean's surface lies a vast, high-tech compound: Sealab. This multinational effort has been designed to explore the viability of underwater colonization and uncover the mysteries of the sea. Unfortunately, it's run by a bunch of idiots.  - Space Ghost Coast to Coast, the planet's only late-night talk show hosted by a cartoon superhero. Days when mere men in coats and ties ruled the late-night universe have gone the way of The Chevy Chase Theater, but Space Ghost is fully costumed and on the scene with an array of superpowers. Space Ghost Coast to Coast combines celebrity interviews and assorted nonsense for the weirdest talk show in the universe. Space Ghost is joined by archenemies Moltar and Zorak, whom he has enslaved as unwilling members of his late-night crew. Guests on Space Ghost Coast to Coast have been an eclectic mix, including Tenacious D, Bjork, Donny Osmond, Charlton Heston, The Ramones, Lassie and Fran Drescher. But not Don Rickles.

Apart from these "more adult-oriented" brands, Midway also secured the rights on Cartoon Network's top original series:  - Ed, Edd n Eddy - Ed, Edd n Eddy is Cartoon Network's number one series among boys 2-11. Cartoon Network is adding 26 new episodes, the first of which is scheduled to air alongside the game's expected debut in Fall 2005.  - The Grim Adventures of Billy & Mandy, one of the network's most popular series, particularly with boys. Happy-go-lucky Billy and cynical Mandy are best friends with the Grim Reaper in this crude supernatural comedy.  - Dexter's Laboratory, the award-winning program about a boy genius with a secret science lab and was Cartoon Network's first original series and features 72 episodes, making it one of the largest series in rotation on the network.

In December at the Credit Suisse First Boston 2004 Media and Telecom Week, Midway confirmed that they expected to release a number of handheld titles for the Nintendo DS and Sony PSP in 2005. Most likely, part of these titles will be based on the brands described above.

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Comments

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  Um... great?!

  skarma, 30-11--0001 at 00:00
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  Ed, Edd n Eddy and Dexter's Lab are very popular among kids. Great cartoons... great games?

  ngamer, 30-11--0001 at 00:00
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  No, good cartoons, slightly utterly rubbish games

  skarma, 30-11--0001 at 00:00
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  Grim > Dexter > Nothing :P

  Trent, 30-11--0001 at 00:00