European GBA SP Pricecut Official

Nintendo of Europe has just officially announced the GBA SP pricecut for Europe.

Nintendo of Europe today announced that as of 24 September 2004, the Game Boy Advance SP is now more affordable than ever. At the amazing new price of around ?69 (? 99.95), UK consumers will now make a saving of around ?20 on the current price1 and have two great new limited edition Game Boy Advance SP bundles to choose from.

Jim Merrick, Senior Director of European Marketing for Nintendo of Europe, comments: "With Game Boy Advance SP now available at this great new price, we are making it much more accessible to a broader range of gamers, especially our younger fans. With so many fantastic games available on the Game Boy Advance and plenty more to come in time for Christmas we want everyone to be able to have a Game Boy Advance SP."

Retailers in the UK are extremely excited about the potential sales lift the price drop will deliver for sales of Game Boy Advance SP hardware and software.

Martyn Gibbs, Commercial Director, GameStation commented: "Nintendo's Game Boy Advance SP has always been the undisputed leader in the handheld market and a must-have for gaming fans. At this great new price and in time for Christmas, we will be promoting it heavily in our stores."

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