More from the Twins

Acclaim and Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, announced that they have shipped Mary-Kate and Ashley Sweet 16 for the GBA. First game (dancing) wasn't really good, so this time they try racing, trivia and various other things.

BEVERLY HILLS, CA & GLEN COVE, N.Y. - October 31, 2002 - #1 Selling Girls' Video Game Brand Celebrates Milestone Birthdays With Great Party Game Fun For Handheld System

Expanding on its successful franchise, Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, and Club Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that they have shipped Mary-Kate and Ashley(TM) Sweet 16 for the Game Boy(r) Advance. Acclaim is supporting the title with an integrated marketing campaign, including targeted TV and print advertising, and cross-promotions with the Mary-Kate and Ashley brand's best selling books, videos and fashion dolls.

"With the responsibility of a driver's license comes new found freedom and fun," said Christina Recchio, Senior Brand Manager for Club Acclaim. "We're thrilled that Mary-Kate and Ashley's fans will have the chance to get behind the wheel with them and experience this exciting time in their lives."

"Mary-Kate and Ashley(TM) Sweet 16 is a fun and engaging experiencing that illustrates how the Mary-Kate and Ashley brand continues to mature and innovate," said Dualstar CEO Robert Thorne. "This product reflects the changing lifestyles of Mary-Kate and Ashley and allows their audience to take this journey with them."

Developed by Powerhead Games, Mary-Kate and Ashley(TM) Sweet 16 tasks players with helping earn Mary-Kate and Ashley the sweetest birthday bash ever. Players drive through town completing jobs for friends and family to save up for a hot party. Sweet 16 combines the need for speed with everything you learned in Driver's Ed - culminating in a party at a Hollywood movie premiere.

Features Include:

• Linking capabilities enable up to 4 friends to play simultaneously.
  
• Mini-games between levels: race, celebrate Earth Day, compete in trivia game shows and more.
  
• The better you do, the more you can cruise. Access new parts of town with successful missions.
  
• Earn points to upgrade your car or buy maps and gas to make your missions easier.
  
• Arcade or Adventure modes.

Mary-Kate and Ashley(TM) Sweet 16 for the Game Boy(r) Advance is currently available at a suggested retail price of $29.99. For more information about Club Acclaim's entire lineup of Mary-Kate and Ashley(TM) video games, please visit www.clubacclaim.com.

Share on Twitter or FacebookPosted on 02-10-2002 by Dennis

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