McSega

In the previous newsarticle, there was a mention of McDonalds supplying some games with your dinner (North America only). Get inside this article to read more about it...

In the previous newsarticle, there was a mention of McDonalds supplying some games with your dinner (North America only).

McDonalds and Sega have joined forces. Six different electronic games, based on Sega's hot-games will be included with a Happy Meal. Two of the games will be based on Sonic the Hedgehog and Super Monkey Ball, but won't be the actual games itself. Instead, Sega and McDonalds decided to create new games in the Sonic or Monkey Ball-style. Only these two games are known yet:Sonic Speedway - a Sonic-styled racing game (must be fast though) AiAi Banana Catch - controll AiAi from SMB and catch the falling banana's (now isn't that fun)

More news can be expected within the next few days, during the E3 event. The games are scheduled for this summer.

Press release: SEGA AND McDONALD'S? ANNOUNCE FIRST EVER INTERACTIVE ELECTRONIC HANDHELD HAPPY MEAL? PREMIUMS Debuting in June, Six Electronic Game Variations Based on Hot SEGA Properties - Sonic The Hedgehog and Super Monkey Ball - Will Keep Kids Entertained

SAN FRANCISCO - (April 28, 2003) - SEGA? of America, Inc. today announced further details surrounding its upcoming summer premium program with McDonald's? Corporation, the world's largest quick service restaurant. Beginning late June, McDonald's will for the first time ever feature one of six interactive electronic handheld games in Happy Meals. The games are based on two top-selling SEGA franchises - Sonic The Hedgehog? and Super Monkey BallTM.

"The characters of the Sonic The Hedgehog and Super Monkey Ball franchises are some of the most recognizable icons in video games today," said Mike Fischer, vice president of marketing, SEGA of America, Inc. "This relationship with McDonald's allows SEGA to further reinforce those character brands with the younger gamer through a never-before-seen premium vehicle."

"These are real electronic games that come with the purchase of a Happy Meal," said Karlin Linhardt, senior director, McDonald's U.S. Marketing. "The addition of Sonic and Super Monkey Ball, two franchises that kids know and love, brings our Happy Meal experience to a whole new level."

Two of the electronic handheld game premiums to be included in Happy Meals this summer are Sonic Speedway, where players experience track car racing - Sonic style, and AiAi Banana Catch, where gamers try to seize bananas falling from the sky. Details on the remaining four premiums will be disclosed in subsequent announcements.

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