Disney to cross contaminate the entertainment pack pool

Disney plans to pair its movie and game content into combo packs. Both Wii and DS games will get this treatment and they will be bundled with a DVD of the movie.

Starting in June 27th in the UK, consumers will be able to get their hands on a brand bundle which packs their favourite movies with their game counterparts.

The packs will be part of the Disney Summer Magic retail promotion. The movie Tangled will be bundled with a Wii version of its game. While the cartoon series Phineas and Ferb been combined with its DS game.

Pixar series Cars will also get the treatment, with the Wii version of Cars Toon" Mater's Tall Tales been combined with the Cars Toon animated series and the original Cars movie.

This big SKU no doubt just in time for the launch of Cars 2.

"We are continuously looking at ways to take Disney film lovers beyond the movie experience. In recent years, Disney video games based on feature films or TV shows have focused on enhancing the consumer's interaction with the property or characters as a whole; we have seen this with new game modes such as 'Toy Box' in Toys Story 3. New product configurations can also make it easier for kids and families to immerse themselves in the world of Cars or Tangled as the content has been brought together as a cost-effective gift package." - Disney's catalogue manager James Thornby

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