3DS Breaking UK records

It's not out in the UK, however it is already breaking records. Preorder records that is.

With less then a month until the launch, Andy Yates has stated that the console is close to 100,000 preorders in the UK. With that number alone breaking the all-time record.

"We're very encouraged that it's going to be a big launch. Our target was to get over 100,000 pre-orders - and we're in line with that. So far, we've already beat our personal best for a console launch. With three weeks to go, we're in a great position, as pre-orders are still building. Retailers tell us that things are good, and they're pretty relieved to have a big launch in March; they need something of that magnitude."

Dawn Paine, Nintendo UK's Marketing Director believes that this is a "feeding frenzy" situation.

"I don't think you can underestimate peoples' hunger for new technology - the performance we're expecting comes from the quality of the product. The pre-order numbers are a testament to that. We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a 'feeding frenzy' situation. We feel we've picked the perfect time to launch the 3DS."

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  You don't say...

  LeSomeGuy, 30-11--0001 at 00:00