SegaSammy?

Square and Enix merged into SquareEnix. Today, Sega and Sammy Corp announced their plans...

Sega and Sammy are the two biggest gaming companies from Japan. These two have now decided to become one. Sega was known for the games development and publishing, Sammy Corp for gambling machines and game publishing.

The merger will take effect on October 1st, which will allow Sega to benefit from Sammy's immense financial success thanks to their 'pachinko' (a popular gambling arcade machine in Asia), while it will also benefit Sammy by giving it more opportunities in the games industry.

The merger will create a company with a market value of around ?2.2 billion, of which Sega will make up about 54 per cent. However, it's likely that Sammy will call many of the shots in the new company, as its strong finances are a key reason for this merger.

Although Sammy is a hugely successful company in the Japanese gambling arcade market, its efforts in the games arena have been less high profile. However, the company has recently enjoyed significant success with the Guilty Gear series of beat 'em up titles. The acquisition of Sega's strong brand recognition will no doubt boost Sammy's ability to develop and sell titles both in Japan and in the West.

This merger marks the second major consolidation in the Japanese games market in the last few months. Recently a merger between RPG development giants Square (Final Fantasy) and Enix (Dragon Quest, Star Ocean) was approved after a dissenting major shareholder at Square withdrew his objection to the plans.

src: Gi

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FacebookPosted on 13-02-2003 by Dennis

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