Winter Games Tops 6 Million in Sales

SEGA are apparently thrilled that the Nintendo platform-exclusive game - Mario & Sonic at the Olympic Winter Games - has sold over 6 million units worldwide since its launch in October 2009

With the Olympic Winter Games Opening Ceremony on February 12th marking the start of the Games themselves, SEGA has big plans to support the title across the globe with increased marketing activity. New television campaigns for the game are planned for North America (running from February 12 to 28th) and other major European territories including France, Benelux, Austria and the Nordic countries. As Olympic Winter Games fever hits, SEGA will also be participating in events celebrating the Games around the world in cities such as London, Washington DC and San Francisco.

Screenshots of Mario & Sonic at the Olympic Winter Games for Nintendo DS

"The original Mario & Sonic at the Olympic Games was a huge success for SEGA" commented Mike Hayes, CEO for SEGA America and SEGA Europe. "Mario & Sonic at the Olympic Winter Games is one of the leading third party games for Wii and DS and we were confident the title would have longevity within retail. The start of the Vancouver 2010 Winter Games is a perfect time to ensure SEGA is at the forefront of the consumer's mind when it comes to recreating that Olympic Winter Games feeling in living rooms everywhere."