Wii price cut nets little result

The PlayStation 3 outsold the Wii for the first time last week and stock gains remain null; so will the price cut help? Or might it be too late?

Nintendo Co. slid 2.2 percent to 21,730 yen, the lowest since August 2006, reports Bloomberg news. Even on the back of the Wii price cut, Nintendo had its 12-month share price estimate cut to 29,000 yen from 40,000 yen by Morgan Stanley analyst Masahiro Ono.

Still, Japan's Nikkei 225 Stock Average rose 17.31, or 0.2 percent, to 9,691.8 as of the close in Tokyo. Nintendo was among the most active shares in the Japanese market today.

Nintendo rose 1 percent last week, an interesting negligible rise considering the Wii price cut. After the slim PlayStation 3 price cut, it outsold the Wii in Japan last week for the first time. Even with a spike in sales, the weeks ahead will decide whether the Wii price cut move makes a difference. It certainly must this holiday season.

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Comments

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  Expected.

  LeSomeGuy, 30-11--0001 at 00:00
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  When it comes to the Japanese market, or any for that matter, the price cut on the Wii at this moment in time won't mean too much. People will still hold off getting one until the likes of Wii Fit Plus and New Super Mario Bros. Wii are out. While that may not lend itself to be the best winter line up on the consoles, it's guaranteed to sell/help sell consoles with the price cut. Even the release of Tales of Graces in December will push Wii sales up, more so than it would had there not been a price cut.

  ganepark32, 30-11--0001 at 00:00
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  Price is a very little factor in Asia region. The problem is that both Wii and DS has reached global saturation point.

  LeSomeGuy, 30-11--0001 at 00:00
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  I agree. Hasn't everyone got a Wii or DS now?

  Andrew, 30-11--0001 at 00:00