ETC Infogrames and Namco Bandai Join Forces

Two industry giants, Infogrames and Namco Bandai, have signed a letter of intent to create a strategic partnership between the two.

Infogrames Entertainment and Namco Bandai Games Europe today announced that they have signed a binding letter of intent establishing a strategic partnership between Infogrames and Namco Bandai. Under the terms of the agreement, Namco Bandai would acquire a 34% stake in Infogrames' European and Asian distribution operations, with the remaining stake being retained by Infogrames.

Under the terms of the transaction, Infogrames has agreed to regroup its distribution operations into a standalone entity with exclusive physical packaged-goods distribution rights for video games produced by Namco Bandai and Infogrames within Infogrames' European and Asian territories. Infogrames would continue to invest in, develop and publish interactive video games in a packaged format or online as one of its core activities. The newly formed entity will benefit from the extensive distribution network of Infogrames, with global reach and localized presence, while filling its pipeline from the entire range of products created by Namco Bandai and Infogrames, as well as other publishers.

David Gardner, CEO of Infogrames, said: "I am delighted that this transaction strengthens our outstanding partnership with Namco Bandai, one of the industry's greatest creators and publishers of video games, and is a significant development in Infogrames' reinvention. The agreement will give Infogrames a guaranteed and strengthened product portfolio and provide us additional means to invest in new product development for packaged and online markets."

Posted on 09-09-2008 by Dennis

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