Atari To Publish Mind Your Language

Atari and V.2 Play (Virgin) have announced that Atari will publish Mind Your Language for the Nintendo DS.

Atari will manage the distribution of the Mind Your Language series for DS, five fun games, which will reinforce the Atari Happy Family brand, to learn, by playing, the most important languages in the world: English, French, German, Spanish and Japanese.

"We are very delighted to have signed this agreement with Virgin PLAY," said Christian Born, Business Retail Manager, Atari Italia. "The Mind Your Language line is undoubtedly one of the most comprehensive series ever developed dedicated to languages learning, also including Japanese, and able to meet all the needs of a market more and more receptive and interested in everything concerning the opening to new cultures. We are very pleased to represent, on our territory, a so important publisher as Virgin PLAY whose products are characterized, since its beginning, as well as for high quality, for a wide variety able to meet the most varied demands in terms of reference audience, platforms and approaches to the gameplay."

HervPillot, International Sales Manager of Virgin PLAY declared: "The distribution tradition of Atari Italy represents for us a warrantee of quality and the certainty that our products will find a wide visibility on the Italian market. Virgin PLAY pays careful attention to the market's needs and requests as well as to its changes and the richness of our line up is proof. We believe that the support of a partner such as Atari, its knowledge of the Italian market together with our experience and attention toward the videogame sector could represent the right mix for a winning cooperation".

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