Nintendo Wins Another Emmy

Nintendo has won yet another Emmy Award. This time for its Wii and Nintendo DS systems.

For the second year in a row, the National Academy of Television Arts & Sciences has honored Nintendo with an Emmy Award for excellence in engineering creativity. The groundbreaking Wii system was recognized for its innovative motion-sensing controls, which have attracted a broad range of nontraditional gamers and veteran players alike. The award also recognized the Nintendo DS for its pioneering touch-screen control scheme and distinctive dual-screen display, both of which helped to make it the nation's top-selling game system of 2007.

Presented in Las Vegas at the annual Technological & Engineering Emmy Awards on January 7th, these latest honors set the stage for even more exciting control innovations from Nintendo in 2008. The forthcoming Mario Kart for Wii will be packaged with a wireless Wii Wheel, while the hotly anticipated Wii Fit will keep players more active than ever with the extraordinary Wii Balance Board.

"The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level," said Don James, Nintendo of America's executive vice president of operations. "We're grateful for this award and thank the academy for honoring us a second time."

Nintendo previously received an Emmy in 2007 for its invention of the plus-shaped D-pad, which radically changed how people interact with their video games and, by extension, their televisions.

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